These Are the Watches That Retailers Can’t Keep in Stock—And No, They’re Not Rolexes

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These Are the Watches That Retailers Can’t Keep in Stock—And No, They’re Not Rolexes
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We asked five luxury watch dealers one question: What's the hottest watch you sell that's not a Rolex, Patek Philippe or Audemars Piguet?

“People might be challenged in getting a Rolex or Patek Philippe on their wrist. But also, there are a huge amount of collectors that are researching and looking for something that speaks to them. Not everybody’s going to drive a BMW or Ferrari—there has to be something else. And some of these smaller production watch brands—the history has spoken to people, the look has spoken to people, they want something different.

Certainly, the Laureato from Girard-Perregaux has spoken to people, and seen a big increase. Because it’s a wearable piece. It lends itself to many different occasions. It looks good with everything from jeans to a suit, and there are a bunch of different options, whether you want a rubber strap or a rose gold bracelet, steel or ceramic.”The other one that’s done well for us is the Blancpain Fifty Fathoms Bathyscaphe— especially the green ceramic version.

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