The Nothing Phone (2) price leaked, and it’s higher than Phone (1) - here’s why that’s absolutely not a problem.
in France. Apple rose prices in Europe last year, but not in the US. That’s a difference of almost $300, but the EU price already includes tax.High-end phones are expensive, whether it’s Android devices or iPhones. Especially in the post-COVID and war economy. Manufacturing and shipping costs have risen significantly in recent years. The Nothing Phone shouldn’t be any different, and you can’t expect any smartphone maker, let alone a startup, to offer bargain prices on a premium phone at launch.
Yes, the Nothing Phone will rock a mid-2022 Qualcomm flagship chip rather than the new Snapdragon platform that powers the Galaxy S23 series. But that’s the kind of compromise Nothing needs so Phone doesn’t end up being as expensive as Samsung’s flagship. And yes, Nothing’s CEO comes from OnePlus, a company whose “flagship-killing” mentality meant the first OnePlus phones were incredibly well-priced. But those devices also had numerous compromises, allowing OnePlus to hit those price points. When OnePlus started to really “never settle,” prices rose. But that doesn’t mean Nothing will use the same strategy for the Phone .
Interestingly, Carl Pei reacted on Twitter to the Nothing Phone price leak, feigning anger. Does this mean the price is accurate? I can’t tell. Maybe it’s just a brilliant marketing tactic. And Nothing’s prices will be lower than that.
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