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. The reality is less impressive, according to a new survey by Morgan Stanley.
The brokerage firm conducted a 2,000-person study in April focused on AI adoption and found that only 19% of respondents had used ChatGPT, and even fewer, 9% of respondents, had used theThe overwhelming majority of people not using chatbots said they were unlikely to use the tools in the next six months, the poll also found. A chart from a Morgan Stanley research reportPeople mostly use chatbot services to learn about a new topic. Usage patterns that could be monetized are further out.
Online travel research was a little more split between Google and travel services like Expedia, and Bookings.com. 37% travel research starts with Google, compared to 33% of searches that start on travel sites. Morgan Stanley said Google could maintain its advantage through,"a more comprehensive and personalized travel search offering," which the company is already capturing with
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