The “Vanilla Girl Aesthetic” Is TikTok’s Latest Popular — And Exclusionary — Fashion Trend

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The “Vanilla Girl Aesthetic” Is TikTok’s Latest Popular — And Exclusionary — Fashion Trend
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Dressed only in neutral tones like white, beige, or a very light brown, she might favor a loose comfy knit sweater over leggings with short Uggs.

, and she’s marked by two characteristics: She’s cozy and “clean.” Dressed only in neutral tones like white, beige, or alight brown, she might favor a loose comfy knit sweater over leggings with short Uggs. Her hair is slicked back, and her skin is— maybe just some lip gloss, eyebrow pencil, and cream blush.

She’s also almost very likely white. Of the seemingly endless TikTok videos tagged “vanilla girl” and “vanilla girl aesthetic,” nearly all of the most popular feature blonde women. Some creators credit TikTok megastar Alix Earle for, although she didn’t invent it and doesn’t seem to use the hashtag on her videos.

But with her sleek blonde hair and big blue eyes, Earle definitely fits the mold, and it’s hard to find creators who are into the trend who don’t conform to this look, although there are a few videos showing how to do the style even if you’re a *The popularity and specificity of the trend have many people on TikTok saying the quiet part out loud:

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