The Story Behind Viva Magenta: Pantone's 2023 Color of the Year

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The Story Behind Viva Magenta: Pantone's 2023 Color of the Year
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Fustany: What's the story behind Viva Magenta: Pantone' color of the year? Read to know more pantone color vivamagenta fashion

As we are saying goodbye to 2022 ,, an unconventional bold and vivid shade of pink. This rich hue comes from the red family with a mixture of purple., or its code 18-1750, comes as an introduction to the new technology we are yet to discover called the Metaverse. They created an art exhibitiontaking place this December in the U.S to discover rooms with limitless sights, sounds, and feelings influenced by the Pantone Color of the Year 2023.

, it brings back the “Barbiecore” trend. It expresses bravery and fearlessness to those who choose to purchase this color as it tends to promote liveliness, optimistic energy and gives power to those who choose to wear it.

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