The voter engagement movement Stacey Abrams spearheaded will be stress-tested once again this year as Dems — including Abrams in her own 2nd run for governor — seek to prove the high turnout of voters of color last cycle wasn't just a Trump-related fluke.
are trying to duplicate her success in Georgia by working to expand their states' electorate, targeting voters of color and low propensity voters.with that mission last year.that in 2020, "We had tremendous efforts in terms of the ground game ... [b]ut what we saw on the other side of the ballot was even more. They had thousands more staffers, thousands more volunteers."for other Georgia groups that report easier access to money and donors thanks to Abrams, directly or indirectly.
Helen Butler, longtime director of the Georgia Coalition for the People's Agenda — which has been organizing voters of color for nearly 25 years — confirms she's been able to access new funding sources because Georgia has "been in the spotlight," thanks in large part to Abrams' messaging.didn't just register and organize voters — they changed Georgia's progressive landscape.
"In 2014, you could count on your hands and toes the number of groups that were doing this work. That's not possible anymore," said Nsé Ufot, who has been leading the group since 2014.Armed with data showing the untapped potential of Georgia's voters of color, Abrams took her message to donors and raised $4 million in 2014 alone.
The funds fueled a statewide, data-informed effort to hire professionals to go door to door, get people registered, and then talk to the voters who campaigns were ignoring to convince them to actually vote.Another was targeted engagement. "What we found was that voter education was the difference," said Abrams. "It's like handing someone the keys to a car but never teaching them to drive.
That means researching each message sent to a voter. For example, Ufot said, "We had to do fish fries on Fridays and focus groups and polling to understand what would convince a formerly incarcerated person that they indeed could register to vote again."While Georgia Republicans acknowledge the power of Abrams' voter engagement work, they often credit the voter registration
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