Online ordering is kind of a big thing these days, if you haven’t heard yet, and just about every supermarket chain in America offers delivery and curbside pickup. Except Trader Joe’s.
The private company, which started in 1967 to appeal to counterculture shoppers overlooked by mainstream stores, rejects delivery because its brand identity is wrapped up in its distinct food brands and nautical-themed stores. One company motto: “The store is our brand.” E-commerce is a costly undertaking for companies, and Trader Joe’s business model is suited poorly for delivery, according to retail experts.
“It’s something that takes months or years to plan, build and implement and it requires tremendous resources.” Trader Joe’s also introduces and discontinues products more frequently than many competitors. This strategy contributes to the treasure hunt-like experience of browsing the store and spurs customers’ impulse purchases. But it’s hard to recreate this environment on a website.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
New Study Shows Harmful Impact of Online Harassment of Women Journalists - Women’s Media Center“Our research findings also suggest that women journalists are significantly more likely to tailor their social media strategies for anticipated online harassment based on past experiences with online abuse.”
Leer más »
How to Find an Online Book Club—or Start One YourselfFrom live virtual reading groups to apps for organizing in-person meet-ups, we have tips to help you gather with your fellow bibliophiles.
Leer más »
SJFD investigating after online video shows dancer exiting firetruck at adult entertainment clubThe video posted on Instagram shows what appears to be an SJFD firetruck dropping off a dancer at an entertainment venue called the Pink Poodle.
Leer más »
Bernie Sanders, jobs report spark online frenzy: 'Workers deserve dignity'The glaring disparity between wage growth and inflation rates is angering Americans.
Leer más »
U.S. chess grandmaster 'likely cheated' in more than 100 online games, investigation findsThe Chess.com report says the 'probability of any single player performing this well across this many games is incredibly low.' The grandmaster, Hans Niemann, said he's 'not going to back down.'
Leer más »
The US's first utility-scale renewable energy triple threat is online in OregonThe rare combination of solar, wind, and battery storage should hopefully soon be more common.
Leer más »