But why are Pagliacci memes so popular on Twitter and almost entirely absent from, say, TikTok?
I wonder whether Pagliacci thrives because the name itself seems highbrow; would the story spread if the clown was still called “Grock”? The word Pagliacci elicits the thrill of an inside joke—people favorite and retweet as a way of saying “I get that!” Equally, I suspect that a number of people on Twitter might see themselves as sad clowns.
“I think we all tend to wear the clown mask sometimes, pretending to be OK while deep down, we are not,” says Sander van Dijck, a 31-year-old DJ from LA who performs as San Holo. In 2021, van Dijck released his songby musician Mr Hudson. “I never found the Pagliacci joke to be a ‘funny meme,’ I actually thought it was very relatable as an artist performing for thousands of people every night. When I first heard it, it actually touched me deeply, emotionally.
Pagliacci’s popularity also can’t be divorced from the state of modern mental health care. “I started thinking about the doctor in the joke, and how he reminded me of all the mediocre, generally unhelpful therapists I’ve had over the years,” says Isaac Schankler, a 43-year-old professor of music from California. In August, Schankler received almost 20,000 likes on ain which a depressed man goes to see Pagliacci to cheer up. “Oh well I’m just a silly clown.
“I think everyone’s in a kind of ongoing mental health crisis right now, and the joke format speaks to the inadequate tools and resources we have to address that crisis,” Schankler says, “It’s a timeless joke, but it feels especially relevant right now.”
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