As the movement marks its 10-year anniversary, data shows online search for the phrase has plummeted since reaching a peak in the summer of 2020.
Responding to the the acquittal of George Zimmerman, who fatally shot 17-year-old Trayvon Martin a year earlier, on July 13, 2013, Garza wrote:"We don't deserve to be killed with impunity. We need to love ourselves and fight for a world where black lives matter. Black people, I love you. I love us. We matter. Our lives matter."That hashtag began to circulate on social media, and the pair teamed up with activist Ayo Tometi to built a network fighting for racial justice.
But as the movement marks a decade of activism three years on, the data shows search for"Black Lives Matter" is almost as low as when the movement was birthed in 2013.The Cruel Optimism of Racial Justicethat while"we should be cautious about assuming that interest and activity on search engines is a proxy for interest and activity in society, there clearly has been a drop-off in mass public interest and [from] key institutions.
The data"matches what we have been experiencing when there was a brief moment where racism and BLM was being discussed, with governments, corporations and institutions making empty promises," Kehinde Andrews, a professor of Black Studies at Birmingham City University in the U.K., toldAndrews says in many ways, things are now worse because of the backlash to Black Lives Matter."People think we have talked too much about race at the expense of other issues," he said.
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