Prada set Chinese social media alight Monday after it unveiled a new partnership with the country’s national women’s soccer team
Accompanying the announcement with a photo of the squad wearing dark tailored suits, white shirts and leather shoes, the luxury label said it was giving the team a “fresh and modern off-the-field image” ahead of this summer’s FIFA Women’s World Cup. The post quickly went viral on microblogging site Weibo, where it has been viewed over 300 million times. News of the partnership briefly topped the platform’s list of trending topics, with many social media users welcoming the team’s sharp new look.
In a statement published to his Weibo account earlier this month, Cai confirmed his relationship with the woman but denied any wrongdoing. Some social media users absolved Prada of blame in the controversies. “It’s great that Prada and our women’s football soccer team are partnering with each other!” read one comment. “It was not Prada’s problem, but the troubled celebrities’ own personal issues… Prada was also a victim.
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