M&M's first new character in 10 years -- Purple -- is here. But she could be harder to find than you might think.
Earlier this year, Mars shocked the internet when it unveiled new looks for its M&M’S characters. Gone were Green’s iconic go-go boots, replaced by sneakers. Online, mayhem ensued. Now, M&M’S is making another, bigger change — this time, it’s adding a brand new character to the mix. Meet Purple: She’s peanut, she sings, and she doesn’t wear high heels . The purple peanut M&M is the first new character in 10 years, according to the brand.
“We’ve heard for a long time that purple is certainly a consumer favorite,” said Hwang. But the brand is really focusing on the characters, rather than the actual edible candies, she noted. ‘Give green her boots back’ When M&M’S made changes to its characters’ footwear early this year, the idea was to make them more current and relevant, with characters that, Mars hopes, will make people feel like they belong. The new footwear was supposed to help telegraph that message.
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