In the beauty space, the “mature” woman is more visible than ever in advertising and social media content, but when it comes to what’s actually on the shelves, there’s still a long way to go.
sums it up bluntly: “Perimenopause and menopause solutions from scalp to vag.”) It is undoubtedly refreshing to see a historically taboo topic tackled, even more when brands include older women in all their visuals.
This has become a personal question for me. I’m now in my late 30s, and as someone whose career has been dedicated to beauty and, I’ve had to update my makeup routine to better suit the lines and creases that seem to randomly appear when I look in the mirror. Still, I’ve enjoyed figuring it out.
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