The Oscar-winning Roots bandleader will star in a new commercial debuting at the Tribeca Film Festival.
is launching an expansion of its latest marketing campaign, “Independent journalism for an independent life,” and has turned to the Oscar-winning bandleader of The Roots to front it.
Ahmir “Questlove” Thompson will be the star of the new phase of the campaign, which will include placement in movie theaters for the first time, kicking off with the Tribeca Film Festival. Theis also making a national cinema buy for the 60 second spot, with versions also set to run on TV, streaming services and social media channels.
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