The NBA’s media future could be decided by a bitter CEO rivalry

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The NBA’s media future could be decided by a bitter CEO rivalry
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When its next cycle of long-term media rights begins with the 2025-26 season, the NBA will seek a combined $50 billion to $75 billion.

During an exclusive negotiating period next year, the Walt Disney Co.’s ESPN and Warner Bros. Discovery Sports’ TNT will defend their rights that go back to 2002 and 1984, respectively. But a familiar heavyweight could step in later — and a decades-long feud between executives could be central to the battle.During an exclusive negotiating period next year, the Walt Disney Co.’s ESPN and Warner Bros. Discovery Sports’ TNT will defend their rights that go back to 2002 and 1984, respectively.

That means the stars could align for a WWE-like rematch between Comcast chairman/CEO Brian Roberts and his nemesis, Disney CEO Bob Iger — who has won most of their battles.“Brian Roberts and Bob Iger are personal rivals — as well as business rivals,” noted Matthew Belloni, former editor of The Hollywood Reporter turned co-founder of Puck News.

Roberts wanted Disney mostly for ESPN, then at the peak of its distribution and financial success. Comcast eventually dropped its bid, but the audacity of a cable operator from Philadelphia trying to seize the iconic House of Mouse outraged the Disney board.In 2018, the rival CEOs went head-to-head again, this time for the spoils of Rupert Murdoch’s 21st Century Fox media empire.

During his legendary CEO run from 2005 to 2021, Iger bought Pixar for $7.4 billion , Marvel Entertainment for $4 billion , Lucasfilm for $4.1 billion , and 21st Century Fox . Belloni wrote in his Puck newsletter that siloing ESPN as its own unit makes it easier to sell or spin off. His colleague Bill Cohan speculated Roberts could finally get his mitts on ESPN by swapping Comcast’s 33% stake in Hulu for Disney’s 80% stake in ESPN. That could set up a possible merger between Comcast’s NBCUniversal and Warner Bros. Discovery in 2024.

NBC’s “Sunday Night Football” — distributed in virtually every U.S. TV home — has reigned as the No. 1 show in prime time for a record 12 straight years.“NBC was a terrific and transformative broadcast partner for the NBA from 1990 to 2002. They have prime-time windows Saturday nights after their new Big Ten package kicks in. And they have Sunday night windows after the NFL season,” said the former ESPN executive. “So they make a ton of sense.

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