If you 💙 to shop vintage, read this! ⬇
make it easier than ever to find vintage clothing online. And Wu says Gen Z shoppers view the shopping experience as thrilling and rewarding."It becomes a treasure hunt, whether it's for a mid-aughts Miu Miu collection or '70s Bonnie Cashin Coach bag," she shares.
ShopShops also keeps an eye on global brands that are rising in popularity."International fashion brands popular in the EU, Korea, or Japan markets, as well as brands popular with Dover Street Market, also catch our eye — like Rick Owens, Margiela, Sacai, Moncler, and The North Face."Vintage bags — especially designer styles — are the best-selling category among Gen Z."We're seeing an uptick in classic Coach bags," says Wu.
"Prada Re-Edition 2000 Re-Nylon bags continue to be big, probably because they are so utility-driven and classic; not fussy but very practical. These are pieces that are solid investments and gain a lot of value over time. That's really important — scoring one of these historic handbags that will accrue so much value even as you use it. Disposable fashion is definitely not part of this mindset.
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