Resurfaced footage has emerged of the historical moment a television channel in the U.S. switched from its black-and-white programming to color for the very first time.
in Iowa aired its first-ever color TV broadcast — transitioning from black-and-white to color as the anchor read the evening news.
Although color televisions became available to American shoppers in 1954, they were expensive and few viewers would have owned one at the time of the broadcast. It is at this point that Bruner leaves Grant and makes his way to the separate news desk across the stage.
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