The Making of a Bar Scene in Dallas

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The Making of a Bar Scene in Dallas
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We update our top 100 bars list with a few newcomers and old hats each year. We talked to the team behind Double D's about how they stick out in a crowded field.

New bars open all the time, all shimmying for a slice of our attention. Walls are painted the perfect hue for ring lights, there's ax throwing, icy shot glasses, happy hour specials and experiential cocktails. All manner of noodles are thrown at the bar wall to see what sticks., which tracks liquor sales based on the Texas comptroller's tax reports, the 25 highest-earning bars in Dallas collectively cleared more than $18 million just in May 2023.

On a Thursday just after 8 p.m., the air outside feels like the breath from a hair dryer, even as the sun was setting. Walking into the dark and cool confines of Double D's is a relief from everything outside. A few imbibers are perched on bar stools. To the right is a lounge area with couches, backed by a rock facade a la, with a neon hot pink light punching through the room. A group of GenZers is gathered around a coffee table, sipping cocktails; they could be playing Uno.

Two of the co-partners for this concept, Jeremy Elliott and Sung Joon Koo, mingle with the locals, playing host like this is their own living room and occasionally hopping behind the bar. Elliott is the embodiment of the neon sign on the back wall, dropping"All the love" on everyone he talks to. "When somebody has a beautiful baseball swing or an artist just kind of can throw something together pretty quick, it always looks like it's very easy but, yeah, it's a lot of experience and time and effort," Hays says."A lot of losses and failures go into that too."Hays started bartending at On The Border and Blackfinn in Addison in the early 2000s. Pouring drinks morphed into a gig as a self-described"promoter.

How does one go about creating some of the best bars in a fickle city? Hays says he and his partner start by cherry-picking locations with well-known Dallas history; their first spot, So & So's, was in the old Primo's on McKinney Avenue. Then they attach playful elements to the concepts — who doesn't like a High Five? They hone offbeat qualities and spaces where people want to unwind.

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