With the rise of mobiles phones, social media has revolutionized the way sports content is distributed and also how they reach new fans.
“Sports television production sounds easy but it’s not. It requires knowledge of the sport, keen sense of current pop culture, an appeal to sponsor celebrity talent, and most importantly an extensive database of contacts. Furthermore, sports production is constantly changing and we heavily leverage social media to build relationships with the public, reduce marketing costs, and increase revenue and attendance for our clients.
Where is the future of sports production going? The future trend suggests that streaming will continue to climb until 2022 and sports fans will continue to consume content online. Social media will remain the hub for fans to follow their favorite celebrities, athletes, and sports pages. Despite the economic decline of 2022, Savlov sees the next two to five years as a pivotal time in the sports media world as sports brands are starting to go all in on ecommerce and social media.
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