The Galactic Starcruiser was no ordinary hotel. It was a swing-for-the-fences mold breaker, a two-night immersive experience where guests pretend to board a spaceship for an elaborate days-long Star Wars cosplay, complete with costumed characters & meals.
in Orlando at the end of September, just 19 months after opening, company executives did not immediately elaborate on what went wrong, framing the closure as merely “a business decision.”
Launched with tremendous fanfare in March 2022, the Galactic Starcruiser had spent the good part of a decade in development and took an estimated $400 million to build, according to Dennis Speigel, founder and CEO of International Theme Park Services, an industry consulting firm. The project ran over budget and the opening was delayed for various reasons, including the Covid pandemic, he says.
While guests have given the Galactic Starcruiser some of the highest satisfaction ratings in the 50-year history of Walt Disney World, not enough of them return for a second voyage. Some of the two-night voyages have been less than half full, according to reports, often causing Disney to consolidate two dinner seatings into one.
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