An energy drink founded by YouTube stars Logan Paul and KSI, that has earned viral popularity among children, is facing scrutiny from lawmakers and health experts over its potentially dangerous levels of caffeine.
Mirra Andreeva didn’t go far when she needed some advice after losing in the third round at her first major tennis tournament.
Advertising itself as zero sugar and vegan, the neon-colored cans are among a growing number of energy drinks with elevated levels of caffeine; in PRIME’s case, 200 milligrams per 12 ounces, equivalent to about half a dozen Coke cans or nearly two Red Bulls. Company representatives, meanwhile, have defended the product as clearly labeled “not recommended for children under 18.” They sell a separate sports drink, known as PRIME Hydration, which contains no caffeine at all. Representatives for PRIME did not immediately return a request for comment.
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