Forget simple shampoo and conditioner. More consumers are adding extra steps to their showers–enough for the process to last 60 minutes or more.
New hair-care products grow in popularity and lead to routines sometimes lasting over 60 minutes during showersMarch 21, 2023 6:00 am ETShe starts with a scalp treatment, scrubs
with two different shampoos , puts on a hair mask and combs the mask through her hair. She rinses. She waits. She focuses on cleaning her body and massaging her face with a stone.
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