European lawmakers are currently drafting some of the world’s strictest rules against technology companies in an attempt to fix the opt-out function of the internet.
other internet users in Europe, when Alexandra Geese, a German member of the European Parliament , wants to read something on the internet, she first has to open and scroll through several options to refuse to share her data with third-party advertisers. Europe’s landmark privacy law, the General Data Protection Regulation , means websites have to ask users for consent to be tracked online.
As MEPs pondered how to give that real choice to European internet users in January, an existing system developed by Apple was presented as a possible template for reshaping the internet. In 2021, the tech giant introduced a new privacy pop-up that it said would give users a real choice about whether they want to be tracked. The feature gives iPhone users two very simple options when they download new apps—“Ask App Not To Track” or “Allow.
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