The team behind OCA launched an agency strictly representing creative directors, who work with music's top acts.
In the past year alone, OCA has worked with clients like Kendrick Lamar, SZA, Steve Lacy, Nicki Minaj, A24, Cardi B, Machine Gun Kelly, Apple, Alicia Keys and many more, and in the fashion world they’ve just begun working with Humberto Leon and Sarah Bassett.
“When we started our company, Kanye was leading the idea of having a creative team, but also Beyoncé had a creative team as well. And so, our kind of job was like, ‘How can we give other artists a creative team and facilitate that for them?’” Rose says. “And slowly over the last five years, it’s just become more and more essential.”
“There are just so many different touchpoints right now. Before you just had a magazine and you had an album cover and you had a video, and now you have all the different types of online and social media and just so many different platforms to make it coherent. It’s just super important,” Rose says.
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