On a typical sunny day in Moscow, Stoleshnikov Lane teems with wealthy shoppers. But these days, most of the stores along Stoleshnikov are closed. A walk down two streets shows how life has changed in Russia’s capital.
statements by companies.“Most businesses who decided to remain in Russia justified it by the necessity to provide essential services to Russia’s people,” Kulikov said. “Still, even the partial exodus of foreign companies will have disastrous social and economic consequences.”“Western brands are part of the lifestyle of a particular segment of Russian society.
At that time, “CEOs talked about deepening commercial ties with Russia in terms of bringing peace and capitalism” Musgrave said. “That’s just not where we are. The deep dream of the ’90s is over in Moscow.” St. Petersburg — at the time McDonald’s first opened there. It was expensive for most Russians but attracted the middle class, Pravilova said. “It was viewed with excitement, with curiosity,” she said.
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