'About a day before we shot, [Ryan Gosling] said, 'Don't you think it would be funny if I had Ken underwear? And I said, 'It would be really funny!' And so we just ran and got it made.' -Barbie costume designer Jacqueline Durran BarbieMovie
. As soon as Barbie steps onscreen — dressed as Mattel’s first-ever adult doll in a black-and-white swimsuit, cat-eye sunglasses, and heeled mules — the children instantly smash the baby dolls they used to play with to worship at the altar of the
. “My main inspiration was to stick closely to the history of Barbie. To look into the Mattel back catalog and find looks for different moments in the movie,”AdvertisementAfter consulting the archives, Durran — who won an Oscar in 2020 for her costume work on Gerwig’s— put her own spin on the beloved styles.
What would Barbie choose to wear when she arrives in the real world? What would the Barbie logic be for the thing that would make her fit in in America? ... Western was perfect,” she says. This type of in-her-shoes thinking is how the pink jumpsuit became the uniform of resistance for the Barbies during the film’s turning point. “The thing about a Barbie is that she's always perfectly dressed for whatever she's doing. [So I asked myself,],” says Durran.
in one of the final scenes of the film: “We wanted to be to be more conscious of her as a human being [rather than a doll].”Ken also undergoes a makeover after returning to Barbie Land and ditching soft pastel looks for a furry coat, paired with boxing gloves and Adidas high-tops, a look that was inspired by a photo of Sylvester Stallone, as well as Ken’s newfound interest in sports, which Durran amplified by sourcing vintage sportswear.
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