And it's exactly why every car manufacturer needs to bring their A games.
To be clear, the XPeng P7 isn't a world beater in terms of its design, performance, or powertrain technology. It's merely an accomplished EV—quick and smooth, quiet and comfortable, handsome infashion but with a more luxurious interior and similar levels of tech. It would be right at home right now on any American driveway, with no excuses needed. And that's what makes the XPeng P7 so impressive.
Hyundai Motor Company was founded in 1967, but it wasn't until 1986, with the launch of the front-drive Excel, that it dared enter the U.S. market. Even then, the Excel's key selling point was its low price. No one considered its product attributes—its performance, dynamics, efficiency, or quality—on par with mainstream subcompact cars.
The other founding partner—and angel investor—was Xiaopeng He, founder of Chinese mobile browser company UCWeb, which was bought by the Chinese e-commerce giant Alibaba Group in June 2014. He reportedly made billions from the deal but quit the Alibaba board in August 2017 to become XPeng's full-time chairman. XPeng is a contraction of his name.
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