The 'Barbenheimer' effect should scare the studios into ending the strike

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The 'Barbenheimer' effect should scare the studios into ending the strike
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Millions of people just proved that they still want to go to the movies. But if the studios don't end the strike, the next Barbenheimer will be DOA writes Times columnist Mary McNamara. barbie oppenheimer

Complete with, as my colleague Christi Carras recently noted, memes, T-shirts and, of course, TikTok videos.

Films slated to debut next weekend, and for however many months the strike lasts, will not be so lucky. And though “Meg 2: The Trench” may not feel the pinch — you’re either into ginormous prehistoric sharks or you’re not — some finished films, including “White Bird,” starring Helen Mirren and Gillian Anderson, have already been pulled from the August lineup in part because their stars cannot do publicity.

Sorry, folks, I know we’ve been doing our best to get you back to the theaters, but now you’ll have to wait another year or two for whatever film you were looking forward to.In the entertainment business, timing is everything, something the AMPTP does not, strangely enough, appear to understand.

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