'As Web 2 transitions into a decentralized Web 3, it is bringing tremendous opportunities for many builders and creators. But as both the music industry and YouTube have taught us, you can only go so far on stolen IP.' Opinion SamEwen
. The two derivative franchises – one a play-to-earn contest, the other a “Squid Game Metaverse” – have brought in a combined 245 ETH in secondary sales on OpenSea. Neither has ties to Netflix or the show’s creator Hwang Dong-hyuk. Neither did the Squid Game token thatback in November that left many investors wishing they had chosen not to play.
Memes and derivatives are at the heart of internet and NFT culture. Constantly evolving remixed combinations of image, audio, text, collage, video clips and more speak for us as much as they speak to us . But once you add in a creator-first economic marketplace and the value that some NFT collections have attained, trademark owners are starting to wonder why others are profiting off of their intellectual property.
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