In March 2023, amid an ongoing recruiting crisis, the United States Army returned to a former motto: “Be all you can be.” The motto, which ran for two decades starting in 1980, spanning the end of the Cold War and the first (successful) war against Iraq, poses a conundrum for Army leadership and…
n March 2023, amid an ongoing recruiting crisis, the United States Army returned to a former motto: “Be all you can be.” The motto, which ran for two decades starting in 1980, spanning the end of the Cold War and the first war against Iraq, poses a conundrum for Army leadership and service personnel alike.
The Army is quickly learning the consequences of prioritizing diversity. A recent article on Marketplace.org quoted Maj. Gen. Alex Fink, the Army’s chief of enterprise marketing, admitted that young adults, including children of service members, who have historically made up a good percentage of recruits, no longer see the military as an attractive career. “And this goes across all services, not just the Army,” he said.
Consider these facts. Last year, an American Homefront Project article cited Pew Research Center data that among new recruits, “30% have a parent in the military, and 70% report a family member in the armed forces.” In 2017, apiece noted, “Perhaps the strongest predictor of military service is having a family member who served — allowing for extended family members, it averages to about 80% of new recruits across the services.
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