After the lowest ratings in the show's history last year, the Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.
The Oscars are embracing TikTok stars to help create buzz around Hollywood's biggest night and boost the show's ratings among younger viewers. They've partnered this year with 24 TikTok stars, including Feldman, Emily Uribe and Juju Green, for behind-the-scenes peeks and interviews with celebrities, says Meryl Johnson, the Academy's vice president of digital marketing."There is a relevant authenticity to content created on TikTok," Johnson says.
"They are just letting me have creative freedom and make content that's specific to TikTok," he says."I really love the behind the scenes ... there are thousands of people who make it happen, from making sure the lighting is perfect ... the sound is good. These people who are amazing at their jobs and pour their sweat to do this.
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The Academy is using this TikTok star to create buzz on the OscarsAfter the lowest ratings in the show's history last year, the Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.
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2022 Oscars are using TikTok star Reece Feldman to create buzz on Hollywood's biggest nightThe Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.
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2022 Oscars are using TikTok star Reece Feldman to create buzz on Hollywood's biggest nightThe Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.
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2022 Oscars are using TikTok star Reece Feldman to create buzz on Hollywood's biggest nightThe Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.
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2022 Oscars are using TikTok star Reece Feldman to create buzz on Hollywood's biggest nightThe Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.
Leer más »
2022 Oscars are using TikTok star Reece Feldman to create buzz on Hollywood's biggest nightThe Oscars are embracing TikTok and social media content creators to create buzz on Hollywood's biggest night and reach a demographic that spends hours consuming short videos online.
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