The completion of CAA’s acquisition of ICM Partners last month set Hollywood buzzing about the future of the agency world, as the mega consolidation turned the Big Four (CAA, ICM, WME and UTA…
What does the merger between CAA and ICM mean for the industry at large?Congratulations to CAA and ICM for their merger. It is a new day in the agency business, which highlights the difference between a mega-sized agency and a mid-sized agency. I truly believe this merger will benefit an agency of our size to be able to continue to provide a different service than an agency of CAA’s size.
As a solid history of hands on representation, Gersh will continue to focus on our strengths; personalized, creative and strong negotiation skills to benefit our actors, writers and filmmakers. This merger gives us the opportunity to highlight our differences and give talent another option to strengthen and build their careers.Honestly, I see the continued consolidation in the agency world benefitting mid-sized agencies like Gersh.
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