From the Beastie Boys to Missy Elliott to David Bowie, these artists helped raise music videos to an art form
doesn’t need a coherent narrative . It just needs to suit the song, sell the record, and possibly make the artist look cool. But since the launch of MTV 40 years ago this week, a select few recording artists have helped raise music videos to an art form — sometimes by accident, and sometimes by carefully curating the work of brilliant directors like Mark Romanek, Hype Williams, and Spike Jonze. Here are 40 artists from the last four decades that helped video kill the radio star.
challenged that status quo by becoming MTV’s most famous holdouts. Their performance-driven videos for “Alive” and “Even Flow” pushed the band’s 1991 debut album,, to platinum sales. But Mark Pellington’s dramatic clip for “Jeremy” was what made Pearl Jam into a cultural phenomenon, winning Best Video of the Year at MTV’s 1993 Video Music Awards. Then the band hit the brakes.
found his footing with Director X, who helmed 2012’s Bar Mitzvah-themed “HYFR” and the 2015 video for “Hotline Bling” that made Drizzy’s dance moves a viral sensation.
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