As beauty sales overall surpassed pre-pandemic levels, here is a look at the winners and losers from the 2021 WWD Beauty Inc Top 100.
• Makeup continued to suffer
, but is beginning to show signs of a turnaround, notably in mass, and certain companies are bucking the down trend with TikTok-savvy strategies tapping into young consumer mind-sets. E.l.f. Beauty continued to do well, and U.K.-based fast-beauty player Revolution Beauty made its entry into the Top 100 for the first time thanks to a major increase in sales.
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