Tesla Inc. is set up well to gobble up market share, but Barclays analyst Dan Levy questions how a key strategic choice will play out.
Levy is intrigued by the issue of “model concentration” at Tesla TSLA, as the carmaker has a far more limited array of configurations compared with its industry rivals.Levy is intrigued by the issue of “model concentration” at Tesla TSLA , as the carmaker has a far more limited array of configurations compared with its industry rivals.
For illustration, Levy notes that Tesla has about 180 different trim configurations for its Model 3, while the BMW 3 Series has roughly 195,000, by his estimates.Granted, Tesla has had success with its strategy thus far, as its Model Y was the world’s best-selling car for the first quarter, according to one list.
But while Levy sees room for Tesla to rack up further gains in market share, he also deems that “the path to share gains is getting harder” as the company faces demand challenges and has had to cut prices this year.
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