Conservative boycotts against Target and Bud Light are working thanks to a 'perfect storm' of social media and culture wars, experts say
, an annual survey of 1,000 Americans conducted by the W.P. Carey School of Business at Arizona State University, found that customer aggressiveness is increasing: 43% said they had raised their voice at an employee, up from 35% in 2015.
"Problems arise when brands do things inconsistently. When they seem to take a stance and then back away from that, it seems to be that consumers think that that's very gimmicky and they don't forgive a brand for doing that," she said."We call this corporate hypocrisy." On top of that, as each successive company has backpedaled on its stances around LGBTQ issues, the movement has gained steam.
Within Target,"they're saying, we don't want to be Bud Light. We don't want to be Bud Light," Cruz said."Well, you know what, the next company is gonna say, 'We don't want to be Bud Light or Target. We don't want to be Bud Light or Target.' That starts to get really powerful."
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