“Taco Tuesday” belongs to the world now. Anyone can utter the phrase because Taco John’s, a Wyoming-based fast-food chain, relinquished its legal claim to the phrase following a challenge brought by Taco Bell. The exception is in New Jersey.
The smaller brand said it would abandon the service mark it holds through the U.S. Patent and Trademark Office, citing the cost of legal fees to fight the megachain.
In an odd arrangement going back decades, Taco John’s had held the rights to the phrase in all states but New Jersey, where the restaurant Gregory’s still holds the honor. In May, Taco Bell had filed two petitions to the patent office seeking to nullify those exclusive rights.to the U.S. Patent and Trademark Office said. “To deprive anyone of saying ‘Taco Tuesday’ — be it Taco Bell or anyone who provides tacos to the world — is like depriving the world of sunshine itself.
Taco John’s also invited/shamed NBA star LeBron James, who has appeared in Taco Bell ads, to donate the fees he received for the endorsement.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
WSJ News Exclusive | Taco John’s, Taco Bell Terminate ‘Taco Tuesday’ Trademark TussleRestaurant chain Taco John’s said it is giving up its fight defending its trademark of the phrase “Taco Tuesday”
Leer más »
Taco Bell and Taco John's drop their 'Taco Tuesday' fight | CNN BusinessTaco John’s, the regional chain that has “Taco Tuesday” trademarked, announced Tuesday that it’s ending its fight in defending the phrase and will “abandon” it because it doesn’t want to pay the legal fees that come with a fight against Taco Bell.
Leer más »
Taco John's abandons 'Taco Tuesday' trademark, ending dispute with Taco BellTaco John's, a fast-food chain from Wyoming, had held the trademark for more than 40 years.
Leer más »
Taco Bell wins 'Taco Tuesday' trademark dispute with rival chainYum Brands' Taco Bell prevailed on Tuesday in its self-described bid to 'liberate' the phrase 'Taco Tuesday,' as competing fast-food chain Taco John's told the U.S. Patent and Trademark Office (USPTO) it would abandon its federal 'Taco Tuesday' trademark. Taco Bell had asked the USPTO in May to cancel the trademark, calling it a common phrase that Taco John's had monopolized unfairly in the restaurant industry.
Leer más »
Taco John's Abandons 'Taco Tuesday' Trademark After 40 YearsAlthough “Taco Tuesday” is a well-known phrase, Taco John's previously spent four decades defending its trademark of the term in the 49 states besides New Jersey.
Leer más »
Liberty and tacos for all: Taco Bell prevails as Taco John’s abandons trademark to ‘Taco Tuesday’Taco Bell has rung up a win in its quest to make “Taco Tuesday” free of trademark restrictions.🌮 tacobell tacojohns kprc2 click2hou
Leer más »