Taco Bell wants to liberate the 'Taco Tuesday' trademark from a smaller, rival chain.
to increase sales with a 99-cent deal for two tacos on its slowest day of the week. It worked, and sales turned around at the restaurant so much that the owner shared it with other franchisee owners.
"Over the years we've certainly asserted our trademark against national companies, restaurants big and small, and even pharmaceutical companies," former Taco John's marketing executive Billie Jo Waara said. "We also recognize that the unauthorized use is prolific, and we do our best to communicate ownership."
Taco Bell is filing the petition with the Trademark Trial and Appeal Board, which is part of the U.S. Patent and Trademark Office, and can take up two years before a decision is issued.
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