The good guys win in Ben Affleck's charming origin story for the Air Jordan. SXSW
I have a sneaking suspicion that SXSW 2023 closing night selection, the story of the origin of the Air Jordan sneaker, may end up on that list. Because sports movies that concentrate on the actual playing of the game are pointing the camera the wrong way. The back office is where the real action is.
In this case. In this case, it's the Beaverton, Oregon offices of the Nike corporation in 1984 where schlubby, paunchy sports marketing executive Sonny Vaccaro is charged with finding the rising college talents headed for the NBA draft that Nike can endorse. Or rather, that will accept Nike's endorsement.
And this is where director Ben Affleck makes a truly fascinating decision. This is the story of the deal, and Jordan himself was not really part of the process. Instead, his interests were represented by his parent, Dolores and James , and so the basketball megastar is silent and only seen from behind - and never, ever on the court.
At the film's SXSW premiere, Affleck readily proffered that, while drawn from true life, this is not the definitive history of the Air Jordan. Instead, much as with its fellow investment drama from this year,it rounds some edges and simplifies convoluted time lines to get to more exciting and intriguing truths .
It's also a film that very subtly trades on 1980s nostalgia for surprisingly subversive ends. Excellently-curated needle drops and stock footage of memorable mementoes and moments from the era seem like set dressing, but a timely speech from Bateman serves as a reminder that this was the era of ever-growing exploitation, and that doing right by an athlete or by anyone was a rarity.
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