For Variety VIP+ subscribers: Survey shows consumers choose not to ban TikTok — and the app is nipping at Google and Meta’s heels in e-commerce
And TikTok’s been busy since then. In addition to continuing to vie for Americans’ attention, it appears the company is looking to gain access to wallets, too.in the U.S. as early as this month.But maybe it’s not, because regardless of all the noise, most consumers don’t want TikTok banned in the U.S., according to exclusive data from VIP+’s “42% of respondents said they do not believe TikTok should be banned in the U.S. The survey was written and conducted in May among U.S.
Yet more than half of survey respondents said they were concerned the CCP was spying on Americans through TikTok. But let’s say this whole “ban TikTok” movement goes nowhere and the ByteDance-owned property continues its expansion in the U.S. What could that mean for the competition, for U.S.-based rivals like Meta and nowWell, if current trends are any prediction, it could be a real threat. TikTok’s already a dominant force when it comes to consumer spending, according to recent data from app analytics tracking firm Data.ai.
All that being said, one thing worth noting is while the e-commerce in the social media structure works well in Asia, it might be a little more challenging in the U.S.
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