The short-lived direct-to-consumer service will go down both as one of the most ambitious launches in cable news history and one of the most stupendously ill-fated.
In mid-January, as CNN was in the midst of an exuberant promotional campaign for its forthcoming streaming platform, CNN+, the network's digital boss,, “We’re practical. We know this is going to be extremely difficult, but we’re launching something entirely new. It’s not a service that exists today. We’ve got aggressive but achievable subscription targets. Our one North Star metric is number of paying subscribers.
CNN+, of course, was not Licht's baby—he's only been on the job for a matter of weeks.
The CNN+ crew views it as a short-sighted decision at the expense of CNN's long-term viability. Traditional cable news is seen as a declining business, much like magazines and newspapers at the dawn of the digital age, and the idea with CNN+ was to start to build something—albeit a very expensive something—to position CNN for the streaming future.
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