The Super Bowl Experience kicked off in downtown Phoenix this weekend, just days away from the big game. We have a look at how the sport is reaching new, long-time, and international fans.
, along with building lasting young fans."All the things are so fun here," Olivia said while attending the Super Bowl Experience. "I don’t know what to pick."
"The field goal kick, and the other games down there like more field goal kicks, and the ping pong," he said, listing all the things he can do.There are also historical pieces of football memorabilia to see, including Super Bowl rings, helmets, and replicas of players’ lockers. Not to mention the props to take photos with and footballs for sale.
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