Sueños, Chicago’s first large-scale reggaeton music festival, galvanized thousands of fans over the weekend, some from the city and suburbs, some traveling from different states.
Thank you for supporting our journalism. This article is available exclusively for our subscribers, who help fund our work at the Chicago Tribune.Ellena Gonzalez, left, and Leslie Garcia compare hats while attending the Sueños Music Festival in Chicago’s Grant Park on May 27, 2023.
Sueños, Chicago’s first large-scale reggaeton music festival, did just that, galvanizing thousands of fans from the city and suburbs, some traveling from different states. On opening day Saturday, most were of Latino descent, and some were not, but the power of music united them all.“The fact that it is at Grant Park is meaningful because this is normally where Lolla and some of the biggest festivals are at,” said Julio de La Cruz from Back of the Yards. “It’s very special for us.
Headliners include Wisin Y Yandel, Grupo Firme, Feid and Nicky Jam. Other artists scheduled include Becky G, Junior H and Chencho Corleone. Wrapped in a Puerto Rican flag, Gerardo Quintana smiled at the crowd. Though he is Mexican, someone had given him the flag during a performance and he took it. But while most felt proud and celebrated, others said that some of the amenities still need some work to make it a worthwhile experience. The wait to get inside the festival for some was nearly an hour, causing frustration and anger, and comparisons it to the production level of festivals like Lollapalooza.
“As long as I’m mayor of Chicago, Sueños will always exist,“ he said to a cheerful crowd. “ are the soul of Chicago.”But the Latino representation goes beyond the music. The festival’s food and beverage options are also made up of local Latino vendors, some immigrant-owned. More than 75% of the food and beverage vendors at the festival in 2022 were Latinos, said Jaime di Paulo, president of the Illinois Hispanic Chamber of Commerce.
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