Subway will sell 50% discounts for its footlong sandwiches to app users — and they could sell out within hours
was billed as the chain's"most significant menu update" in its 60-year history.
This year, the chain is rolling out deli meat slicers to restaurants across the US as part of its menu revamp. According to app intelligence firm Apptopia, Subway's menu overhaul, and recent promotions are causing a surge in app downloads. In February, Subway's app was the third-most downloaded fast-food app in the US, logging 1 million downloads, Apptopia said in an article . McDonald's and Starbucks came in at No. 1 and 2 for the month, respectively.
Though it didn't come close to beating McDonald's or Starbucks, Subway's ranking was the highest on Apptopia's fast-food tracking chart since June 2021. "Subway's new menu has been giving it a higher level of daily downloads, but it also promoted a BOGO deal in early February that was only available through the mobile app," Adam Blacker, vice president of Insights at Are you a Subway franchisee or development agent with insight to share? Got a tip? Contact this reporter via email at
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