Around 80% of stores will display the $6,000 slicers prominently near the deli counter.
Subway is making a big change to its meats, adding freshly sliced deli meat to roughly 20,000 US locations beginning Wednesday.refreshing menu options, ingredients and restaurant appearances to boost once-sagging sales and make itself an attractive acquisition target.Subway has struggled in recent years as competition in the industry has ramped up, and the staid brand has fallen out of favor with customers.
Subway locations currently fresh slice vegetables and freshly bakes bread and cookies daily. Adding freshly sliced meat “felt like the natural step that we needed to get back to and address,” Trevor Haynes, president for Subway’s North America operations, told CNN.To promote the changes, Subways is rolling out four new sandwiches that highlight the new slicer, including turkey, garlic roast beef, ham and “The Beast,” which features pepperoni, salami, turkey, ham and roast beef on Italian bread.
sandwich menu, which now accounts for 20% of sales. Digital growth is also a bright spot for the company, with sales made through its app or third-party services doubling compared to 2021.
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