'Steve Bannon Used Google Ads to Monetize Extremism ' unitedstates america
Almost a year ago, Google took a major step to ensure that its ubiquitous online ad network didn’t put money in the pocket of Steve Bannon, the indicted former adviser to Donald Trump. The company kicked Bannon off YouTube, which Google owns, after he called for the beheading of Anthony Fauci and urged Trump supporters to come to Washington on Jan. 6 to try to overturn the presidential election results.
The content likely had no interest for War Room visitors, especially since it was interrupted every few seconds by ads. But the ads, supplied through Google’s network, came from such prominent brands as Land Rover, Volvo, DoorDash, Staples and even Harvard University. “These policies exist to protect both users and advertisers from abuse, fraud or disruptive ad experiences, and we enforce them through a mix of automated tools and human review. When we find publishers that violate these policies we stop ads from serving on their site.”this month for stonewalling Congress’ bipartisan investigation into the Jan. 6 insurrection, declined to answer questions for this article.
The vast majority of online ads aren’t purchased through direct relationships with the sites on which they appear. Instead, brands use automated ad exchanges like Google’s that rely on real-time auctions to automatically place ads in front of people who fit a brand’s target audience. Adobe said its ad was a violation of its brand safety guidelines. “We worked with the ad partner to remove the ads from the site,” a spokesperson said.
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