Forget 'fetch'!
While it might sound ridiculous, the folks behind Joipaw seem well intentioned. As the company's cofounder Dersim Avdar explained toThus, as they sell it, it's not just a game. It's that, sure, but also a mental workout machine and a Fitbit all in one. The dogs play a cognitively-engaging game of whack-a-mole, by pressing their snouts to an anti-saliva touchscreen, with the goal of working out their golf ball-sized brains.
"Our goal is simple: to help every dog on the planet live a longer, happier and healthier life," reads the . "We do this by turning daily physical and mental workouts into a sustainable lifestyle with our console, games, and wearable tracker."that the game isn't intended to replace real-life playtime between humans and man's best pal. But that being said, he reportedly told the platform that he was initially inspired by his own particularly active pup, who he and his wife found they were unable to give adequate attention due to their lifestyle.
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