The St. John pre-fall 2023 collection is here. See every look:
Let me reintroduce you to St. John. Sure, it’s 60 years old, but pre-fall 2023 marks a shift for the American brand. Since 2019, the label has been in an experimental phase under the creative direction of Zoe Turner, who offered five-pocket tweed pants, bustiers, and catsuits from the company that had always been synonymous with sensibility.
The duo are not shy about their goals for the brand. They don’t want to compete with the runway designers of the world. “It’s a collection to give to this woman of a certain age, and a certain taste—very specific. She’s not a fashion victim,” Chiarparin says. “She’s a woman who knows what JW Anderson or Phoebe [Philo] is doing, but she’s not following the trends. We are not trying to shock her.”
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