Music streaming service Spotify is the latest tech company to launch an artificial intelligence (AI)-powered product. Dubbed DJ, the service was launched for users in the U.S. and Canada. Find out more at 🚀 engineering interestingengineering
Music streaming service Spotify is the latest tech company to launch an artificial intelligence -powered product. Dubbed DJ, the service was launched for users in the U.S. and Canada on Wednesday, aPersonalized suggestions are what Spotify is known for. The company has used machine learning to understand music, its users, and their preferences and successfully. At a time when companies are keen to use generative AI models in their products, Spotify too has jumped into the fray.
The AI DJ is the next level of recommendation as it can not just begin playing songs for you but also provides you commentary about the upcoming song and artists before letting you dive into the music. For this, Spotify first relied on its human editors to provide insightful facts and context about the music, artists, and genre. It thenThe combination of the two approaches is at the heart of what Spotify is doing with the DJ. However, instead of just stopping there, the company has used Sonantic, the dynamic AI voice platform it acquired last year, to provide realistic voices to the text.
Spotify regulars may have spotted by now that the voice of the DJ is quite similar to the host of Spotify's first morning show, The Get Up. The voice and personality of Xavier Jernigan, popularly known as "X" was liked by many listeners, and the show was quite popular. While X has become the Head of Cultural Partnerships at Spotify, he also spent time training the voice for the AI-powered DJ.
If you do not like what the AI is serving, just hit the button again, and new recommendations will pop up.
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