Sure, everyone’s looking at Harry and Meghan, but it takes two parties to tango.
, the relationship was not a smooth one, with the team at Higher Ground being “frustrated with Spotify at times, finding it difficult to get additional shows off the ground.” Much of this was apparently rooted in a misalignment: Spotify wanted the Obamas to host more, while the Obamas wanted to wield Higher Ground as, you know, an actual production company that develops projects beyond the direct Obama brand.
I find the Higher Ground situation pretty illustrative of Spotify’s capacity for creative development, at least through the recently concluded podcast-boom era. Which is to say, they seemed to be lacking. Consider this section of the’s larger report on the Meghan and Harry story, which listed out several ideas Harry kicked around for his own project:
He explored a podcast on veterans but couldn’t find a compelling way to tackle the subject in podcast form. He tossed around subjects such as misinformation and his point of view as someone new to living in America, and at one point considered co-hosting a show with comedian Hasan Minhaj. There are two ways to read this anecdote. The first is to view Harry as someone who isn’t terribly good at coming up with executable show ideas — which, well, is probably true.dished on another Harry podcast idea that was a tad bit zanier, an interview show in which he gets to unpack childhood traumas with notable guests like Donald Trump, Vladimir Putin, and Mark Zuckerberg. Honestly? Not a bad concept, though definitely not an executable one.
But the second way to think about this anecdote is to view it as a window into creative development. Kicking around dumb-as-hell ideas? That’s part of the job for any company in the creative business. Also part of the job: managing talent and guiding them toward workable outcomes.
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