EXCLUSIVE: Spotify is continuing its move to ramp up its video podcasts business. The streaming service has struck a deal with creator Markiplier to exclusively host the video episodes of his ‘Distractible’ and ‘Go! My Favorite Sports Team’ podcasts
The streaming service has struck a deal with creatorThe move comes as the Daniel Ek-led company has been growing its video content, launching video podcasts in 180 markets last year. Popular video podcasts on the service include Alex Cooper’sMarkiplier Signs With UTA As Creator Prepares To Shop Scripted Remake Of 'The Edge of Sleep' Podcast
The deal was announced at Spotify’s Stream On event and video episodes of both shows are available from today. It’s been a busy March for Markiplier, otherwise known as Mark Fischbach, the creator who has over 60M followers across social media, after he, which is based on the eponymous podcast, is being taken out to buyers., which launched in May 2021, with Markiplier and Tyler Scheid hosting the sports companion podcast,is inspired by Markiplier, Barnes, and Muyskens’ gaming livestreams, where the trio exchange stories and funny, often thought-provoking, off-kilter discussions.
All back catalog and future audio episodes for both podcasts will remain widely available and, as part of the deal, Markiplier will also launch additional exclusive video content on Spotify. for the first time ever… exclusively to Spotify. While we love the audio world and still aim to bring you the very best in auditory experiences, by bringing our faces into the mix we aim to give you an as yet unseen dimension to your listening experience,” said Markiplier.
“Both fans and creators are gravitating towards video content on Spotify, driving heightened consumption on the platform.,” said Julie McNamara VP, Head of Global Podcast Studios. “As we continue to expand our offering with video podcasts, we are delighted to welcome the team behindalong with their dedicated community of fans around the world.”
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